Business of Gamification

Part 1: Internal Organisational Perspectives 1. Roleplaying Games at Work: About Management, Gamification and Effectiveness Emmanuelle Savignac 2. Feeding the Red Critter: The Gamification of Project Management Software Raul Ferrer Conill 3. Gamification as Ideological Praxis: On Play, Games and the Modding of Management Alf Rehn Part 2: External Organisational Perspectives 4. Game of Gamification: Marketing, Consumer Resistance and Digital Play Lena Olaison and Saara L. Taalas 5. Win, Earn, Gain: Gamification in the History of Retailing Franck Cochoy and Johan Hagberg 6. Inside the Gamification Case of a Mobile Phone Marketing Campaign: The Amalgamation of Game Studies with Marketing Communications? Mikolaj Dymek 7. Samsung Nation: A Gamified Experience Tracy Harwood and Tony Garry 8. Play a Game, Save the Planet! Gamification as a Way to Promote Green Consumption Christian Fuentes Part 3: Conceptual Perspectives 9. Gamification for Sustainability: Beyond the Ludo-Aesthetical Approach Per Fors and Thomas Taro Lennerfors 10. Designing for the Play Instinct: Gamification, Collective Voodoo and Mumbo Jumbo Stephen Webley and Karen Cham 11. Total Gamification and the Limits of Our Imagination Per H. Hedberg and Mattias Svahn 12. Old Things - New Names Peter Zackariasson

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